Deborah Senior is corporate manager, Lexus advertising, brand and product strategy, for Toyota Motor Sales (TMS), U.S.A., Inc. Dr. Senior is responsible for managing Lexus advertising including media and creative, brand strategy, model strategy and incentives. Since joining Toyota in August 1995, Senior has held numerous positions including national marketing and communications manager for Scion, national brand and strategy manager for Lexus, national pricing and sales planning manager, Lexus product planning manager, sporty car product development manager, sporty car product planner and long range strategic planner. Prior to joining Toyota, Senior served as a research assistant and taught undergraduate microeconomics at several universities. She is a member of the American Economics Association and the Los Angeles World Affairs Council.